SUCCESS FOR THE MICA OPENING CONFERENCE

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February 27, 2017

Success for the MICA opening conference organized by ACPCultures+

Ouagadougou International Film and Television Market

M. Manservisi, Director General of the DG for International Cooperation and Development opened the MICA and its conference

As part of the 25th edition of FESPACO, Stefano Manservisi, Director General of the Directorate General of International Cooperation and Development, officially opened the International Market of Cinema and Television (MICA) as a sponsor of Tahirou Barry, Minister of Culture of Burkina Faso.

After the "ribbon cutting" of the market, Mr. Manservisi opened the conference organized by ACPCultures+ on "Audiovisual and innovation: entrepreneurship, financing, and interactivity, the keys to market access" with Ardiouma Soma, General Delegate Of FESPACO.

The conference brought together some 400 professionals and national authorities in charge of the cinema and audiovisual sector of several ACP countries.

"In a context of profound changes in the societies of the ACP countries, cinema and audiovisual media can play an essential role in fostering democracy and the critical openness of civil society to pluralism," said Stefano Manservisi. "The audiovisual sector must be raised to the rank of a major policy of the ACP countries and the European Union. This policy must be designed to ensure the visibility of the thousand faces of a multicultural world, "he said.

The conference enabled several panelists to present case studies and innovative business models. David Constantin, director and producer, presented the film Lonbraz Kann, funded by ACPCultures +, which used an alternative funding model (crowdfunding) and was distributed in innovative ways in schools. Ousmane Boudanoué from Génération Films (Burkina Faso) spoke of alternative forms of entrepreneurship, the innovative accompaniment of filmmakers, particularly on screenwriting and methods to revitalize the links between the public and cinema. Jean-Yves Bassangna, co-founder and CEO of Kiro's Games (Cameroon) shared his experience of launching the first video game of Central Africa, Aurion, based on an African legend. Kiroo's games is the first game production studio in French-speaking Africa and one of the first VSEs to have explored venture capital to finance its activities. Marc-Henri Wajnberg, producer and director, has developed a cross-media virtual reality project in Congo, which he also uses on the phone, tablet or computer. He talked about the design of the cross media project and virtual reality In the skin of a Shengue. Alexandre Rideau of Kewu studio (Senegal), is the producer of "C'est la vie", a television series watched in 44 countries of sub-Saharan Africa by 100 million viewers. The producer spoke about the keys to the success of the series, the interaction between televisions, gaming, online and offline and derivatives.

M. Stefano Manservisi Directeur Général de la Coopération internationale et du Développement avec M. Tahirou Barry, Ministre de la Culture du Burkina Faso
Ouverture du MICA
Une foule de journalistes a participé à l'ouverture du MICA le 26 février 2017
Mme Suzanne Kourouma, directrice du MICA
M. Stefano Manservisi Directeur Général de la Coopération internationale et du Développement avec M. Tahirou Barry, Ministre de la Culture du Burkina Faso
M. Manservisi entouré des panelistes de la conférence d'ouverture du MICA: le producteur Alexandre Rideau, le productuer Ousmane Boundaoné, le comédien Etienne Minoungou, le Secrétaire Général du FESPACO, Ardiouma Soma, le réalisateur David Constantin, le créateur de jeux vidéos Jean-Yves Bassangna et le réalisateur Marc-Henri Wajnberg – à Ouagadougou.
Jean Lamy, chef de la Délégation de l'UE au Burkina, Stefano Manservisi, Directeur Général de la Coopération internationale et du Développement et Etienne Minoungou, modérateur de la conférence
M. Manservisi entouré des panelistes de la conférence d'ouverture du MICA: le producteur Alexandre Rideau, le productuer Ousmane Boundaoné, le comédien Etienne Minoungou, le Secrétaire Général du FESPACO, Ardiouma Soma, le réalisateur David Constantin, le créateur de jeux vidéos Jean-Yves Bassangna et le réalisateur Marc-Henri Wajnberg – à Ouagadougou.
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